Moiz Pirzada Logo
Karachi, Pakistan

RUSSET

Design and Development

This project involved full Shopify store design and development, including custom Liquid development tailored to the brand's specific requirements. I built a high-converting storefront with optimized UX/UI, implemented GA4 tracking for accurate event-based analytics, and integrated Klaviyo for email/SMS automation, audience segmentation, and lifecycle marketing.

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Shopify Store Design
Shopify Store Development
SEO Optimization
Custom Liquid Development
Klaviyo
GA4
Figma

Landing Page

This PDP is built with a conversion-first layout that keeps the product at the center while quietly guiding decisions. A clean header and utility bar set value expectations early without disrupting focus. High-resolution product imagery paired with clear pricing, ratings, and size variants removes hesitation fast. The dual CTA setup serves both cautious shoppers and high-intent buyers seamlessly. Smart bundle pairings with visible savings are used to increase AOV without forcing add-ons. Inline social proof reinforces trust right at the decision point. Recommended products keep engagement high if the primary item isn’t a fit. The overall structure balances minimal design with revenue-driving elements for a frictionless buying experience.

Shopify Homepage Design
Visual Merchandising
Ecommerce Discovery Flow
Main Design
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Secondary Design
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× Enlarged View

Landing Page

Main Design
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Secondary Design
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This PDP is built with a conversion-first layout that keeps the product at the center while quietly guiding decisions. A clean header and utility bar set value expectations early without disrupting focus. High-resolution product imagery paired with clear pricing, ratings, and size variants removes hesitation fast. The dual CTA setup serves both cautious shoppers and high-intent buyers seamlessly. Smart bundle pairings with visible savings are used to increase AOV without forcing add-ons. Inline social proof reinforces trust right at the decision point. Recommended products keep engagement high if the primary item isn’t a fit. The overall structure balances minimal design with revenue-driving elements for a frictionless buying experience.

Shopify Homepage Design
Visual Merchandising
Ecommerce Discovery Flow
×
Front View
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Back View
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Product Page

This PDP is built with a conversion-first layout that keeps the product at the center while quietly guiding decisions. A clean header and utility bar set value expectations early without disrupting focus. High-resolution product imagery paired with clear pricing, ratings, and size variants removes hesitation fast. The dual CTA setup serves both cautious shoppers and high-intent buyers seamlessly. Smart bundle pairings with visible savings are used to increase AOV without forcing add-ons. Inline social proof reinforces trust right at the decision point. Recommended products keep engagement high if the primary item isn’t a fit. The overall structure balances minimal design with revenue-driving elements for a frictionless buying experience.

Shopify Store Design
Shopify Store Development
SEO Optimization
Custom Liquid Development
Klaviyo
GA4
Figma
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Add to Cart Page

This add-to-cart and checkout flow is designed to remove friction and keep momentum high from intent to payment. A clean, single-column layout prioritizes clarity and speed, especially for mobile users. Contact and shipping details are grouped logically to reduce form fatigue. Shipping options are transparent, with free delivery preselected to reinforce value. Multiple payment methods, including COD and cards, cater to local buying behavior and reduce drop-offs. Inline order summary keeps price visibility constant, eliminating last-second surprises. Trust indicators and secure payment messaging quietly reinforce confidence. The flow stays minimal, fast, and conversion-focused all the way to “Pay now.”

Shopify Store Design
Shopify Store Development
SEO Optimization
Custom Liquid Development
Klaviyo
GA4
Figma
Main Design Preview
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Secondary Stack View
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Shopify Store Design

Conversion-focused store design

Shopify Store Development

Custom builds that scale fast

Shopify Migration

Seamless store platform migration

Shopify CRO

Turn traffic into customers

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