Moiz Pirzada Logo
Karachi, Pakistan

THRIVN

Design and Development

This project involved full Shopify store design and development, including custom Liquid development tailored to the brand’s requirements. Designed and developed a custom Shopify store for Thrivin, a women’s activewear brand, starting from theme selection to final execution. Created a clean, high-converting UI aligned with the brand’s identity, then built it pixel-perfect using Liquid, HTML, CSS, and JavaScript. Focused on CRO with clear structure, intuitive navigation, and optimized user flows. Delivered a fast, and SEO-optimized storefront.

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Shopify Store Design
Shopify Store Development
SEO Optimization
Custom Liquid Development
Klaviyo
GA4
Figma

Home Page

This homepage is designed with a conversion-led structure that blends bold visual merchandising with a clean and modern shopping experience. Large lifestyle banners immediately establish the brand identity while guiding users toward key collections and launches. Product sections are strategically layered between campaign imagery to maintain momentum and encourage continuous browsing. Collection highlights use strong visual hierarchy and consistent spacing to keep navigation intuitive despite the large product catalog. Promotional sections and featured drops are positioned to create urgency without overwhelming the layout. Editorial-style imagery strengthens the premium activewear positioning while keeping the experience visually engaging. Mobile-friendly product grids and quick-access CTAs reduce friction throughout the journey. The overall structure balances aesthetic branding with high-volume ecommerce functionality for a seamless discovery-focused experience.

Shopify Homepage Design
Ecommerce Merchandising
Collection Discovery Flow
Home Page Front
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Home Page Back
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Product Front View
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Product Detail View
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Product Page

This PDP is built with a high-conversion layout focused on clarity, product confidence, and purchase momentum. A large image gallery paired with clean spacing allows shoppers to fully explore fit, texture, and styling details without distraction. Product information is structured with clear hierarchy, keeping pricing, reviews, variants, and sizing easily accessible throughout the buying process. Trust signals such as customer ratings, delivery messaging, and payment options are integrated naturally to reinforce confidence. Cross-sell recommendations and bundle offers are positioned directly within the purchase flow to increase AOV without interrupting the experience. Sticky purchase elements and streamlined CTAs help maintain momentum for mobile and desktop users alike. The layout combines premium presentation with performance-driven ecommerce structure to support both engagement and conversion.

Shopify PDP Design
Product Page CRO
AOV Optimization
Upsell Strategy
Mobile Commerce UX

Add to Cart Page

This cart drawer is designed to maximize conversion while keeping the checkout experience fast, visible, and incentive-driven. A progress-based reward system immediately encourages higher cart value by visually guiding users toward free gifts and promotional milestones. Product details remain clear and editable directly inside the drawer, reducing friction and minimizing the need for page reloads. Savings visibility and discounted pricing are emphasized throughout the flow to reinforce value at every stage. Trust-building elements including secure checkout messaging, payment icons, and review indicators help strengthen purchase confidence before checkout. Suggested add-ons and bundled rewards are integrated naturally to support higher AOV without creating clutter. The layout stays compact, highly functional, and optimized for mobile responsiveness. The overall structure transforms the cart into an active conversion tool rather than just a checkout step.

Shopify Cart Drawer Design
Checkout Conversion Flow
AOV Optimization
Upsell & Rewards Strategy
Mobile Checkout UX
Add to Cart Page Preview
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