Karachi, Pakistan
This project involved full Shopify store design and development, including custom Liquid development tailored to the brand’s specific requirements. I built a high-converting storefront with optimized UX/UI, implemented GA4 tracking for accurate event-based analytics, and integrated Klaviyo for email/SMS automation, audience segmentation, and lifecycle marketing. The store was developed with performance, scalability, and conversion optimization in mind, ensuring clean code, fast load times, and a seamless customer journey from landing to checkout.
Click here to check out live Store →I designed and developed the homepage for True Nutrition with a strong focus on conversion, personalization, and scalable user experience. Built using Shopify Liquid and the Taste theme as a foundation, the homepage was structured to guide users through a clear product discovery journey while highlighting the brand’s custom supplement experience. Key sections were strategically organized to improve navigation, build trust, and simplify access to major product categories. The experience was optimized for clarity, speed, and engagement while supporting retention and data-driven improvements through integrations with GA4, Microsoft Clarity, and Klaviyo.
I designed and optimized the product page experience for True Nutrition to improve product discovery, usability, and conversion across a large sutpplement catalog. Using Shopify Liquid and CRO-focused UX principles, I structured the collection grids, filtering systems, and sorting functionality to help users quickly find the right products with minimal friction. Best-sellers, social proof, and custom sutpplement options were strategically highlighted to reinforce trust and personalization throughout the browsing experience. The pages were fully optimized for performance, scalability, and continuous data-driven optimization through integrations with GA4 and Microsoft Clarity.
I built a fully custom protein builder page using Shopify Liquid, designed to handle complex product personalization at scale. The page features a real-time nutritional calculator that dynamically updates protein, carbs, fiber, fat, and sugar values based on user selections. Advanced filters and a guided step-by-step flow simplify ingredient selection while maintaining full transparency through detailed nutritional and pricing data. The result is a high-confidence, low-friction customization experience that supports both conversion and operational accuracy.
I designed and optimized this Shopify PDP to balance clarity, personalization, and conversion. The layout prioritizes key purchase drivers price, nutrition, trust badges, and reviews above the fold while keeping advanced details accessible through a clean accordion structure. Subscription options are strategically positioned to encourage recurring revenue, and macro transparency builds buyer confidence.
The result is a high-performing product page that supports both one-time purchases and long-term retention.
I optimized the Shopify checkout experience to reduce friction and increase completion rates. Express payment options are prioritized for faster conversions, while the layout and form flow are streamlined to minimize drop-offs. Subscription details and recurring pricing are clearly communicated to build trust and reduce post-purchase friction. Strategic checkout upsells were added to increase AOV without disrupting the buying experience, resulting in a clean, conversion-focused checkout flow.
